Project Details

The Birchwood, formerly Grayl’s Hotel, was originally constructed in 1924 on historic Beach Drive in downtown St. Petersburg, Florida.  It is listed in the National Registry of Historic Places and underwent a multimillion dollar renovation in 2013 to become an iconic destination overlooking the pristine waters of Tampa Bay.  Within The Birchwood you will find The Birchwood Inn, The Birch & Vine, The Grand Ballroom and The Canopy.

The Inn has 18 exquisitely decorated boutique hotel rooms. Bayshore Marketing Group designed all in-room collateral.  The Birch & Vine fine dining restaurant is both unique and charming.  It boasts a wine wall and meticulously selected appointments in the dining room but also offers outdoor seating to enjoy the beautiful Florida weather and the scenery of Beach Drive.  All of the food served is farm to table and unique. Bayshore created the logo all branding and collateral for the restaurant.  The 4,000 square foot Grand Ballroom is one of the best spots in St. Petersburg to host your event or reception. Floor to ceiling windows allow for amazing views of Tampa Bay. Bayshore Marketing Group designed the logo and helped collateral support materials. Now an icon of downtown St. Petersburg, The Canopy, The Birchwood’s rooftop lounge, helped to revive the entire downtown waterfront community. You’ll find nothing else like it in St. Pete. Bayshore Marketing Group developed the logo, all collateral materials and site signage.

As Agency of Record we:

  • Created The Birchwood logo
  • All branding for The Birchwood
  • All property photography for collateral materials
  • Television production of ads and media interviews
  • All print advertising
  • All radio advertising
  • Direct mail campaigns
  • Press releases
  • Website design & development
  • Social media page creation and growth
  • All graphic design work


  • Social media management (Facebook, Instagram, and Twitter)
  • Creation of editorial calendar for social media
  • Designed and printed promotional posters
  • Virtual tour production
  • SEO
  • Pay Per Click
  • E-Newsletter
  • Printed menu inserts
  • Rack cards
  • Event creation and management
  • Partnering and co-branding with vendors
Bayshore Marketing Group is a full service advertising agency in the Tampa Bay/St.Pete Area. We’re all about connecting our clients to the resources they need to achieve their most difficult business challenges and increase revenues. Most of our work begins analyzing your business and consulting on various strategies that will help improve or reinvent your image. Perception is reality and often times you may not see your business the way your customers see your business. Whether you are a start-up or established business, we will help your business stand out from the crowd and grow your brand equity. Contact us for more information.