Bayshore Marketing Group operated as the Director of Marketing and Sales for the two Simon Orthodontic practices in South Florida. Our responsibilities were so vast we have laid out just a few of the many responsibilities:

Project Details

  • Design and implement marketing plan
  • Increase revenue through marketing and sales efforts
  • Analyze trends
  • PR
  • Print media buys
  • PPC AdWords, keywords, campaign management and analysis
  • Monitor and update all social media platforms
  • Social media advertising and placement
  • Market analysis, research and plan to reach target demographics
  • Provide information and insights regarding customers, markets, competitors and campaign effectiveness to measure performance and support business decisions
  • Set and manage social media goals and budget
  • ROI reporting
  • Negotiate and contracts with retail vendors
  • Develop training materials and train staff on retail products and sales objectives
  • Write ad copy
  • Social media photographs
  • Referral cards for major corporations and referring physicians
  • All graphic design work on social media and website as well
  • Monthly printable newsletter and E-Newsletter design and content management
  • Google analytics
  • Management of all trackable phone numbers: ¬†Total calls, missed calls, duplicate calls, call source, call length, call conversion
  • Work hand in hand with operations to ensure staff is properly trained on treatment planning and consultation conversion