Project Details

Bayshore Marketing Group operated as the Director of Marketing and Sales for the 32 practices in the Orthodontic Specialists of Florida portfolio.  Our responsibilities were so vast we have laid out just a few of the many responsibilities:

  • Design and implement marketing plan
  • Increase revenue through marketing and sales efforts
  • Analyze trends
  • PR
  • TV media buys
  • Billboard media buys
  • Print media buys
  • PPC AdWords, keywords, campaign management and analysis
  • SEO
  • Monitor and update all social media platforms
  • Social media advertising and placement
  • Market analysis, research and plan to reach target demographics
  • Provide information and insights regarding customers, markets, competitors and campaign effectiveness to measure performance and support business decisions
  • Set and manage social media goals and budget
  • ROI reporting
  • Negotiate and contracts with retail vendors
  • Develop training materials and train staff on retail products and sales objectives
    Write ad copy
  • Social media photographs
  • Film video for informational brochures or magazines, company newsletters, social media and website
  • Referral cards for major corporations and referring physicians
  • All graphic design work on social media and website as well
  • Monthly printable newsletter and E-Newsletter design and content management
  • Google analytics
  • Management of all trackable phone numbers:  Total calls, missed calls, duplicate calls, call source, call length, call conversion
  • Work hand in hand with operations to ensure staff is properly trained on treatment planning and consultation conversion