WingHouse was in need of a fresh branding strategy and a marketing management system to be shown to venture capitalists in preparation for the restaurant chain to be sold. With 27 locations throughout the state of Florida, it was imperative to properly train and execute all marketing channels seamlessly.
Bayshore Marketing Group set up all systems that are used to this date. Bayshore also negotiated, managed and created new commercial spots and annual media buys, produced training manuals, managed professional photo shoots, managed all aspects including retails sales of annual WingHouse Girl’s calendar, set up retail product and placement in all locations, coordinated, managed and executed successful bikini contests, set up systems for all social media branding and all systems for an in-house ad agency moving forward.
Scope of work:
- In-house ad agency logo creation
- In-house ad agency systems set up and credentialing
- Management of marketing budgets for 27 locations at corporate level
- Commercial production
- Broadcast TV media buy
- Cable TV media buy
- Print media buy
- Radio media buy
- Event participation and sponsorships
- Annual calendar shoot management, selection and production
- Menu creation
- Bikini contest management and execution
- Social media platform set up and management
- Management and promotion of annual boxing event
- Production of monthly newsletter (both print and online)
- Participated in contract negotiations with beverage vendors
Bayshore Marketing Group is a full service advertising agency in the Tampa Bay/St.Pete Area. We’re all about connecting our clients to the resources they need to achieve their most difficult business challenges and increase revenues. Most of our work begins analyzing your business and consulting on various strategies that will help improve or reinvent your image. Perception is reality and often times you may not see your business the way your customers see your business. Whether you are a start-up or established business, we will help your business stand out from the crowd and grow your brand equity. Contact us for more information.