Image Dentistry of Arizona, IDG, was in need of a total overhaul of its practice.  The patient base had declined and staff turnover was high.  The office location battled heavy competition and poor systems were in place for both operations and marketing.  A thorough analysis of the practice uncovered the following areas we addressed and proposed systematic changes to:

Operations:

  • Customer service training
  • New appointment training
  • Patient appointment reminder calls and on-line forms
  • Re-care calls and appointment setting
  • Appointment scheduling training for maximum efficiency
  • New patient referral program
  • Patient reviews on-line and social media
  • Before and After photos
  • Phone coverage before, during and after hours
  • Staff bonus system instituted
  • Review of systems monthly and quarterly for areas of improvement

Marketing:

  • A new website was needed
  • SEO and keyword optimization
  • Customer reviews to be seen on internet and Google searches
  • Pay per click advertising
  • Social media page development and execution (on-site training required)
  • Patient re-care cards and reminders designed and systems put in place
  • New patient referral program was developed and implemented
  • Print advertising
  • Creation of relationships with local businesses, schools, referring doctors, etc.
  • Local marketing budget creation, systems set up and protocol determined
  • Review of success weekly, monthly and quarterly with live dashboard to follow leads on demand