Project Details

When we first met with Implant General and Cosmetic Dentistry we discovered many issues that needed to be addressed before we could begin to promote the practice. The website was out of date, had no back links or relative content.  The content needed to be optimized with keywords and information on the services they offer in order to be found on the web.  They were missing out on:

Number of monthly Google searches: Over 100 billion

% of Google searches that come from mobile devices: More than ½

Google share of the search market:76%

Google’s share of the mobile organic market: 89%

We found most of their website listings had incorrect information for phone, address and e-mail.  Their website listings didn’t have photos or reviews either.  After looking at existing patient base and a review of potential market opportunities, Bayshore Marketing Group designed a new website and collateral to brand their identity as well as mapped out and executed a plan to triple revenues in 12 months.  Below are the tools that helped us achieve the goals:

Scope of work:

  • New Website
  • Set up and management of all social media sites
  • Print media negotiation and placement
  • Pay Per Click campaigns
  • Social media advertising and promotion
  • Retargeting
  • Promotion of LANAP procedures

Bayshore Marketing Group also worked hand in hand with the office staff to increase new patient referrals and referrals from existing patients and online reviews. Here’s why: