Absolute Aesthetic and Restorative Dental, AAR, needed to aggressively build its core base of patients after being purchased by a dental practice management firm.  After a thorough operations and marketing analysis of the practice, we discovered the following:

Operations:

Office staff needed to be trained properly in the following areas:

  • Customer service
  • New appointment in-take calls
  • Patient appointment reminder calls
  • Re-care calls and appointment setting
  • Appointment scheduling for maximum efficiencies
  • Purchasing
  • New patient referral program
  • Patient reviews on-line and social media
  • Before and After photos
  • Phone coverage before, during and after hours
  • Staff bonus system instituted
  • Review of systems monthly and quarterly for areas of improvement

Marketing:

  • A new website was needed
  • SEO and keyword optimization to be found on all search engines
  • Customer reviews to be seen on internet and Google searches
  • Pay per click advertising
  • Social media page development and execution (on-site training required)
  • Video for testimonials and before and after visual
  • Patient re-care cards and reminders designed and systems put in place
  • New patient referral program was developed and implemented
  • Print advertising
  • Creation of relationships with local businesses, schools, referring doctors, etc.
  • Local marketing budget creation, systems set up and protocol determined
  • Review of success weekly, monthly and quarterly with live dashboard to follow leads on demand