About Bayshore Marketing Group

Experienced Marketers and Web Designers, Crafting Innovative Digital Solutions for Senior Living Communities.

Best-Marketing-Agency-2022
Best-Woman-Owned-Business-2022
Bayshore-Marketing-Award

Who We Are

We're an Extension of Your Business
Your In-House Marketing Team

Bayshore Marketing Group is a woman-owned full-service marketing firm located in St. Petersburg, Florida.

Founded in 2008 by CEO Laurie Stogniew, the team at Bayshore consists of talented specialists, each with strengths in the various scopes of marketing, digital advertising, website development, social media, and sales.

What we all have in common is our passion to learn everything we can about your community, competitors, and SWOT in order to effectively execute marketing plans and strategies that deliver significant results.

We Take the Job of Growing Your Business

Seriously & Personally!​

Our Strategy = Your Success!

1

First Contact

We set up a meeting with you to…listen and learn about your community

  • Then we…evaluate all of the information we learned 
  • From there we…research your competitors
  • Then we…put it all together and compile an objective analysis 

This step is all about getting to know your community and goals in order for us to clearly understand your biggest marketing challenge and competitive advantage.

2

Report & Planning

We follow up with a meeting to review our findings and analysis.  We work with you to set goals and recommend strategies that will deliver qualified leads.  We meet with your sales team to ensure they clearly understand any promotions being offered as well as train staff on proven methods to quickly move prospects through the sales cycle. 

3

Planning & Strategy

Marketing at its best…the implementation…where we turn concepts into reality and leads into residents. The Bayshore team will recommend a budget that will deliver impressions, clicks, and conversions. We'll create engaging ads that are keyword and content rich that will match terms potential residents most often use when researching or searching the internet for the services you offer. This is where the magic happens and qualified leads become “engaged” in you and your community!

4

Digital Campaign Set-Up

Setting up a successful digital campaign can requires skill, expertise, and experience. The digital team at Bayshore Marketing Group has over two-decades of experience and manage hundreds of successful digital campaigns. We will set up multiple campaigns for the services your community offers. We review ad campaigns, budgets, and analyze all data on a daily basis and revise and optimize as needed.

5

Customer Connect

We believe the key to building long-lasting and loyal relationships is to create an emotional connection between you and your potential residents. Within the digital space, we create a need for visitors to engage with your sales department and move into your community. Creating a connection that appeals to consumers on a personal level is our unique way of converting visitors into residents.

6

Results & Analysis

We don't just report results, we analyze every single metric.  We evaluate content, reach, clicks, conversions, cost per click, cost per conversion, cost per channel, and more to determine if conversions result in new residents and what your cost per conversion (or acquisition) is.

Our Experience

We've Worked With Over 200 Communities Like Yours

Web Design and Development
since 1996
Digital Advertising Campaigns
since 2001
Social Media Accounts
since 2011
Print and Digital Design
since 2001
Our Staff Excels at Their Craft

We strive to continually educate ourselves on the latest, greatest, and newest trends, software, and platforms to enable our clients to get the best results possible from our efforts. That’s why we take the time to get certifications from the platforms that matter. These are just some of the certifications we’ve received.

Google Ads Certification Certificate

Let the experts at Bayshore Marketing Group review your current strategies and see how we can improve them to drive more residents through your doors!

Digital Audit Step 1
Digital Audit Step 1 Mobile

Cindy Longfellow

Juniper Communities
The Bayshore team has been a pure pleasure to work with – knowledgeable, collaborative, interested in our culture and how best to convey it, and technically spot-on! Clearly, choosing Bayshore was the right decision!

Michelle Detweiler

Parc Center for Disabilities
Bayshore Marketing Group has been a life saver for Parc Center for Disabilities. Laurie and her team have assisted us with special events, social media, development of collateral pieces, along with consulting on marketing in general. Their passion and professionalism is impressive and I highly recommend this stellar marketing group to any company that needs expertise in any area of marketing. We have worked with Bayshore since their inception and are grateful for the relationship.

Kitty Labrador

Manager, Labrador Primary Care Center
I would (and have) recommended Bayshore Marketing Group to anyone looking for a marketing firm that masters web design, digital marketing, social media, and PR.

Carsten Ellsworth

Marketing Director, Avista Senior Living
Amazing senior living digital marketing partners who provide fantastic service and even better results! Bayshore Marketing Group has been a true partner to Avista Senior Living.

Al Freda

Owner, Resource Property Management
Laurie and her staff at Bayshore Marketing Group have become essential partners in our marketing strategy. Our non-descript and less than impactful website has been transformed into a modern, informative resource

Dr. Celeste Thomas

Executive Director, Ed.D. The Sanderlin Center
Bayshore Marketing Group has exceeded my expectations. Laurie and her team are experts in website design, social media management, promotion, and so much more.

Heather Chaudhry

Director of Marketing, Taco Bus
Bayshore Marketing Group has been and continues to be amazing! Having multiple locations with multiple moving parts, it's difficult to find a "one stop shop" that can take it all on and do so with ease. Bayshore was able to do so gladly and seamlessly.