About Bayshore Marketing Group

Experienced Marketers and Web Designers, Crafting Innovative Digital Solutions for Senior Living Communities.

Who We Are

We're an Extension of Your Business
Your In-House Marketing Team

Bayshore Marketing Group is a woman-owned full-service marketing firm located in St. Petersburg, Florida.

Founded in 2008 by CEO Laurie Stogniew, the team at Bayshore consists of talented specialists, each with strengths in the various scopes of marketing, digital advertising, website development, social media, and sales.

What we all have in common is our passion to learn everything we can about your community, competitors, and SWOT in order to effectively execute marketing plans and strategies that deliver significant results.

We Take the Job of Growing Your Business

Seriously & Personally!​

Our Strategy = Your Success!

1

First Contact

We set up a meeting with you to…listen and learn about your community

  • Then we…evaluate all of the information we learned 
  • From there we…research your competitors
  • Then we…put it all together and compile an objective analysis 

This step is all about getting to know your community and goals in order for us to clearly understand your biggest marketing challenge and competitive advantage.

2

Report & Planning

We follow up with a meeting to review our findings and analysis.  We work with you to set goals and recommend strategies that will deliver qualified leads.  We meet with your sales team to ensure they clearly understand any promotions being offered as well as train staff on proven methods to quickly move prospects through the sales cycle. 

3

Planning & Strategy

Marketing at its best…the implementation…where we turn concepts into reality and leads into residents. The Bayshore team will recommend a budget that will deliver impressions, clicks, and conversions. We'll create engaging ads that are keyword and content rich that will match terms potential residents most often use when researching or searching the internet for the services you offer. This is where the magic happens and qualified leads become “engaged” in you and your community!

4

Digital Campaign Set-Up

Setting up a successful digital campaign can requires skill, expertise, and experience. The digital team at Bayshore Marketing Group has over two-decades of experience and manage hundreds of successful digital campaigns. We will set up multiple campaigns for the services your community offers. We review ad campaigns, budgets, and analyze all data on a daily basis and revise and optimize as needed.

5

Customer Connect

We believe the key to building long-lasting and loyal relationships is to create an emotional connection between you and your potential residents. Within the digital space, we create a need for visitors to engage with your sales department and move into your community. Creating a connection that appeals to consumers on a personal level is our unique way of converting visitors into residents.

6

Results & Analysis

We don't just report results, we analyze every single metric.  We evaluate content, reach, clicks, conversions, cost per click, cost per conversion, cost per channel, and more to determine if conversions result in new residents and what your cost per conversion (or acquisition) is.

Our Experience

We've Worked With Over 200 Communities Like Yours

Web Design and Development
since 1996
Digital Advertising Campaigns
since 2001
Social Media Accounts
since 2011
Print and Digital Design
since 2001

Let the experts at Bayshore Marketing Group review your current strategies and see how we can improve them to drive more residents through your doors!

Digital Audit Step 1